Portfolio · Los Angeles · New York · Hawaii · Texas · Remote
LalaniiRochelleMFA
Twenty-three years turning complicated things — cloud infrastructure, cybersecurity, AI search, prescription pharma, consumer credit — into content that people act on and machines can cite.
Director of Content & Creative Direction · SEO, GEO & AI Visibility
Clients & brands — twenty-three years
Enterprise technology & cloud
AWS Partner Network · Palo Alto Networks · Cisco Meraki · HPE Aruba · Amazon Ring · GoDaddy · Deque Systems (serving Adobe, Meta, Shopify) · posit · Kelley Blue Book · CarLotz · USPS (cybersecurity funding)
Healthcare, pharma & regulated
Eli Lilly · Allergan Aesthetics (Natrelle, BOTOX Cosmetic, Allergan Medical Institute) · BioAgilytix · Pacific Communications · Providence Health · City of Hope · Kaiser Permanente · UCLA Health · Cedars-Sinai · One Medical
Financial services
Synchrony / CareCredit · Country Financial · Southern California Edison
Consumer, beauty & wellness
Puffco · Hello Cake · Black Buffalo · Blush · LumiBloom · Herbalife · Ritual · Journey · Raw Sugar · Vegamour · Clinique · Philosophy · Stila · OUAI · Exclusive Beauty Club · DSTLD · Mrs. Meyer's · Sanpellegrino · Qdoba
Nonprofit, housing & civic
World Vision (40+ international markets) · Rocketship Public Schools · United Dwelling · GHP Management · Pacifica · WET Entertainment · Veritas · Southern California Edison
Agency side
VMLY&R · MuteSix · AdLeverage · bChannels · Soliloquies Consulting, Inc. (2005–present)
What I lead
Five capability groups, each opening into the disciplines underneath it — real client work, hard numbers, and how search and AI visibility get built into every one.
Selected work⛶ Click any image — full size
Grouped by the category the buyer lives in, and sorted by client inside each. Filter to the one that matches your role.
The client boards⛶ Click any image — full size
Thirty client engagements, each one laid out the way I actually delivered it — scope, deliverables, and the work itself on a single board. Newest at the top, and it runs back through twenty-three years.
Sixty-plus brands, sorted by the room they live in
Direct clients, agency-side engagements, and the placement partners who keep bringing me back. Grouped by category so you can find your own industry fast.
Private commissions⛶ Click any image — full size
Invitations and event design for private clients, built in Canva and Adobe. Not client work — the stuff I make because I like making it, and the fastest proof that the design range is real.
Names, dates and contact details shown are sample placeholders.
Industries I actually know
Not a list of logos. These are categories where I know the buyer, the compliance posture, and the vocabulary before the kickoff call.
How to work with me
Five ways in. Every one available as W2, 1099, or contracted through Soliloquies Consulting, Inc.
Let's make something unforgettable.
I take on a limited number of engagements at a time, so the first conversation is about fit, not a pitch. Bring the problem, not a brief — figuring out what the brief should be is usually the first thing I do anyway.
Small and mid-sized businesses welcome alongside enterprise. I have run Fortune 500 programs and one-person brands, and the thinking is the same size either way — only the execution surface changes.
Rates are quoted against scope on the intro call. A number without a brief behind it is not useful to either of us.
Two awards, two different jobs
One for carrying the hardest technical work in the room. One for having the best idea in it.
Eli Lilly · Search Capabilities · May 2026
The LEMUR Award
Leading Expertise in Managing Unique Responsibilities.
Lilly's monthly recognition from the Search Capabilities team for the person carrying its hardest work. The citation named the HCP Hub, the Kisunla HCP Hub migration, and Lilly Medical — all taken on as first projects — and credited highly organized, detailed, data-driven deliverables that had, in the team's words, “earned the trust of both the Deloitte and Brand teams.”
AbbVie · Allergan Aesthetics
Excellence in Creative Direction
For the Natrelle “For Every Body” campaign.
I developed three mood territories — “A New Happy,” “Love Yourself More,” and “For Every Body” — and directed the winning one into a national multi-channel platform: education, empowerment, body positivity, and brand differentiation, carried across social and influencer channels entirely through medical-legal-regulatory review.
The short version
A writer who learned the systems, then learned the machines
I started in craft — an MFA in Writing from Antioch, and a long apprenticeship in making language do specific work. Then I spent two decades inside categories where getting it wrong is expensive: cloud infrastructure, networking, cybersecurity, accessibility compliance, prescription pharma, consumer credit.
What that produced is a rare combination. I can sit with a solutions architect and come out with a white paper an engineer respects. I can sit with medical, legal, and regulatory and come out with a page that clears review. And I can then structure that same content so it ranks in Google, gets pulled into an AI Overview, and gets cited by ChatGPT, Gemini, and Perplexity when someone asks the question it answers.
I have been doing generative engine optimization since 2019 — years before it had an acronym — and I do it now in its least forgiving setting: regulated pharma, where being cited inaccurately by a language model is a compliance event rather than a missed quarter.
I am a strategist who still writes, a leader who brings calm structure to fast-moving teams, and the person you hand a complex, high-visibility workstream to when it has to land.
Selected engagements
- Eli Lilly and CompanySenior Content Strategist, AI Search & Digital Experience — the HCP Hub, the Kisunla HCP Hub migration, and Lilly Medical. LEMUR Award, Search Capabilities team.
- Synchrony — CareCreditContent strategy, UX writing, paid social creative, and brand social across LinkedIn, YouTube, and owned channels, inside financial-services compliance.
- World VisionSenior Creative Director, UX Content & Storytelling — donor and corporate-partner storytelling plus an LLM/GEO discoverability program across 40+ markets.
- Cisco MerakiNine concurrent programs — EMEA and APJC lifecycle email, Government, Elections, Visionworks, Finserv Smart Spaces, C-Level Welcome Series, lead-score nurture, product trials, and NRF.
- Allergan AestheticsContent Lead & Creative Director — Natrelle “For Every Body,” BOTOX Cosmetic HCP sales aids, and Allergan Medical Institute social, all through MLR.
- Soliloquies Consulting, Inc.Principal consultant — independent GEO/AEO, content architecture, and campaign work delivered through the agency.
Engagement dates, structures, and references are available on request — see the note on confidentiality below.
Credentials
Education
- Master of Fine Arts, WritingAntioch University, Los Angeles
- Bachelor of Science, ManagementUniversity of Phoenix, Los Angeles
- Pedagogy CertificateUniversity of Southern California — I went to USC to study how people learn, and then taught there. That is the credential behind every training, advisory, enablement session, and cross-team rollout I have run since, and it is the reason a technical page I write can be understood by someone who did not sign up to learn the topic.
Search, GEO & analytics
- Conductor — Creator, Intelligence & MonitoringAll three certifications, 2026 — plus the Conductor All-Star Certification, awarded 2022 and non-expiring. Four Conductor credentials across four years.
- SemrushSEO Toolkit, Technical SEO, On-Page & Content SEO, including AI Visibility
- Google Analytics 4 & Google Search Console
- Ahrefs Certification
AI, marketing & delivery
- AI Academy — AI & LLM
- What Is Generative AI?LinkedIn Learning, September 2025
- Advanced AI Prompt Engineeringfor Marketing & Content Strategy
- Project Management Professional (PMP)Project Management Institute
- Google Project Management Certificate
- Google UX Design Certificate
- Meta Certified Media Planning Professional
- HubSpot Email Marketing
- Email Marketing: Strategy & OptimizationLinkedIn Learning, February 2023
- Content Creation: Strategy & ToolsLinkedIn Learning, January 2023
- Adobe Creative CloudIllustrator, Photoshop, InDesign
Hiring for one of these? Start with the section, not the résumé.
Every practice has its own permanent link. Share it, bookmark it, forward it — it stays live and it stays current.
Straight answers
The questions I get asked before every engagement — answered plainly, for people and for machines.
Two ways to hire me
1099 · Contract
Hire me through the agency
Contract, fractional, and project work runs through Soliloquies Consulting, Inc. Scoping, contracting, and invoicing are handled there.
advisors@soliloquiesconsulting.comW2 · Direct hire
Hire me directly
For full-time and W2 roles, reach out to me personally — or through the recruiter already working the search, whichever is faster for you.
lalaniirgrant@gmail.comStart a conversation
Tell me what you are trying to solve. I read every one of these myself, and I answer within a business day.
Before you write
Bring the problem, not a brief.
Figuring out what the brief should be is usually the first thing I do anyway. A sentence about the actual situation is worth more than a polished spec.
If you are a recruiter, say the role and the structure — W2, contract, or fractional — and I will tell you straight away whether I am the right fit.
lalaniirgrant@gmail.comW2 and direct hire here. 1099, retainer and project work through Soliloquies Consulting, Inc.
What happens next
The form only runs on creativeinksight.com. From this preview link, email is the fastest route.
lalaniirgrant@gmail.comA note on names and how I work
Twenty-three years, a lot of introductions
Over twenty-three years I have been introduced by a good many names — the full one, the short one, and the occasional nickname a client's team decided on and simply never let go of. Some of that is affection. Some of it is paperwork. Either way, this is the profile of record, and everything on it is mine.
The engagement structure is worth stating plainly too. For two decades I have supported multiple organizations at once through fractional, interim, and short-term work — much of it secured through agencies and governed by NDAs. Some contracts are therefore grouped here, and some are omitted from public profiles entirely. That is a confidentiality obligation, not a gap.
What the arrangement built is the part actually worth hiring: a library of frameworks that already work, a bench of collaborators I can call on a Monday, a respectable number of favors owed, and the judgment to know which of the three a project actually needs. Twenty-three years in, I still love every part of this job.
The full record exists and I am glad to walk anyone through it. Additional profiles, samples, references, and engagement detail available on request.
What that means for you
Practices: content strategy & architecture; B2B technology copywriting; SEO, GEO & AI visibility (AEO/LLMO); lifecycle email & retention; AI & prompt engineering; organic social & community; creative concepting; web & UX content; UX & product design; video, creative & producing; performance & paid social; web production & project management; communications & executive storytelling.
Categories: cloud infrastructure, cybersecurity, networking, developer tools, SaaS, accessibility compliance, prescription pharmaceutical, healthcare systems, consumer finance, beauty and wellness, nonprofit.
Clients: Eli Lilly; Synchrony/CareCredit; World Vision; AWS Partner Network; Palo Alto Networks; Cisco Meraki; HPE Aruba; Amazon Ring; GoDaddy; Deque Systems; Providence Health; City of Hope; Allergan Aesthetics; BioAgilytix; Pacific Communications; Kelley Blue Book; CarLotz; USPS; Black Buffalo; Puffco; Hello Cake; Blush; Ritual; Raw Sugar; Clinique; OUAI; Journey; Mrs. Meyer's Clean Day; Sanpellegrino; posit; Rocketship Public Schools; United Dwelling; and others.
Recognition: LEMUR Award (Leading Expertise in Managing Unique Responsibilities), Eli Lilly Search Capabilities Team, May 2026. Excellence in Creative Direction, AbbVie / Allergan Aesthetics, for the Natrelle “For Every Body” campaign. MFA in Writing, Antioch University. Pedagogy Certificate, University of Southern California — studied there, then taught there.
Author of: “Content Structuring for LLMs” — a 10-principle GEO/AEO framework for AI citation and visibility, in production at Eli Lilly.
Agency: Soliloquies Consulting, Inc. — contract and project engagements since 2005.
Contact: lalaniirgrant@gmail.com · linkedin.com/in/lalaniigrant — W2 and direct-hire enquiries here; 1099 and contract work through advisors@soliloquiesconsulting.com.
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